Ready-to-use AI prompts for your insurance roleRoll out AI across your agency, safely

Cold Prospecting Email by Industry

Open a conversation with a commercial prospect in a specific industry.

You are an experienced commercial insurance producer. Write a 120-word cold email to a [job title] at a [industry] business with about [employee count] employees in [city/state]. Reference one realistic risk this industry faces ([e.g., cyber, liability, workers' comp]) without fear-mongering. Offer a 15-minute coverage review. Tone: [friendly/professional]. Give 3 subject line options. Do not promise pricing or coverage.

Tip: Personalize the first line yourself with something real about the prospect.

Renewal Review Talking Points

Prepare for a renewal meeting with an existing client.

Act as a senior account executive. Using this anonymized renewal summary: [paste summary: lines of coverage, expiring vs renewal premium, changes in limits/deductibles, claims count], create: 1) a 5-bullet plain-English summary for the client, 2) the 3 most likely client questions with suggested answers, 3) coverage gaps worth discussing, 4) a closing next step. Flag anything that needs underwriter confirmation.

Tip: Strip client names and policy numbers before pasting.

Cross-Sell Opportunity Finder

Spot account-rounding opportunities in a book segment.

Here is an anonymized list of a client's current policies: [list lines, limits, carriers' type]. Client profile: [industry, revenue band, employees, owns/leases property, vehicles]. Identify up to 5 coverages they may be missing (e.g., umbrella, cyber, EPLI, inland marine), explain why each could matter for this profile in one sentence, and rank them by likely relevance. Phrase as questions to ask, not recommendations.

Tip: Use the output as a conversation guide, not advice.

COI Request Response

Reply to a certificate of insurance request quickly and accurately.

You are a CSR at an insurance agency. Draft a reply to this COI request: [paste request with names removed]. Confirm what we need: certificate holder name/address, any additional insured or waiver requirements, project/contract details. State that endorsements like additional insured must be confirmed on the policy before we can show them. Friendly, under 120 words.

Tip: Never add AI/WOS wording to a certificate unless the policy supports it.

Endorsement Request Intake Checklist

Gather everything needed for a policy change in one go.

Create an intake checklist for a [type of change, e.g., add vehicle / add location / change named insured] on a [line of business] policy. List required info, documents, effective date questions, and what to tell the client about premium impact and confirmation timing. Format as a checklist I can send to the client.

Tip: Save versions per change type as reusable templates.

Plain-English Policy Explainer

Explain a coverage concept to a confused client.

Explain [coverage concept, e.g., 'actual cash value vs replacement cost' or 'coinsurance'] to a client with no insurance background. Use one everyday example, under 150 words, and end with: 'Your specific policy terms control; let's review your declarations together.'

Tip: Always tie it back to the actual policy wording.

Submission Summary

Summarize a new business submission for an underwriter.

Summarize this anonymized submission for an underwriter: [paste ACORD/narrative details]. Output: business description, operations, exposures (property, liability, auto, WC), loss history, notable risks, missing information, and questions for the producer. Use bullet points. Do not make an underwriting decision.

Tip: Missing info list saves a back-and-forth email cycle.

Missing Information Request

Ask the producer/agent for what's missing.

Draft an email to a producer asking for missing items on submission [internal ref]. Missing: [list]. Explain briefly why each item matters for underwriting, set a reply date of [date], and keep it under 140 words.

Tip: Batch all questions in one email.

Loss Run Analyzer

Spot trends in loss history.

Analyze these anonymized loss runs: [paste table: date, type, paid, reserved, status]. Report: frequency and severity by year and type, open claims, large losses, trends, and questions to ask about corrective actions. Show your calculations.

Tip: Double-check totals; AI math can be wrong.

First Notice of Loss Intake Script

Gather complete FNOL info on the first call.

Create a FNOL intake script for a [type of loss: auto/property/liability/WC] claim. Include: empathetic opener, required facts (date, time, location, description, parties, injuries, police report, photos), safety and mitigation questions, and a closing that explains next steps and that the carrier determines coverage.

Tip: Use the same script every time for consistency.

Claim Status Update to Client

Keep a claimant informed.

Write a claim status update to a client: claim stage [stage], what's happened [summary], what's pending [items], expected next step [step/date if known]. Warm, honest about uncertainty, under 120 words. Don't speculate on outcome.

Tip: Proactive updates prevent angry calls.

Claim Documentation Checklist

Tell a client what to gather.

Create a document checklist for a [type of loss] claim: photos, receipts, estimates, reports, inventory, medical (if applicable). Group by priority and explain each in one line.

Tip: Send it the same day the claim is reported.

SOP Writer

Turn a process into a clear standard operating procedure.

Write an SOP for [process, e.g., processing a new commercial account]. Include: purpose, owner, tools used [AMS, email, etc.], step-by-step instructions numbered, checkpoints, common mistakes, and E&O documentation requirements. Keep each step one action.

Tip: Have the person who does the task review it.

New Hire Onboarding Plan

Onboard a new team member for their first 30 days.

Create a 30-day onboarding plan for a new [role] at an insurance agency. Week-by-week: systems access, licensing/CE checks, shadowing, training topics, first solo tasks, and check-ins. Output a checklist plus a welcome email.

Tip: Assign a buddy for week one.

Meeting Agenda & Recap

Run shorter team meetings.

Create a 30-minute agenda for our [weekly team] meeting covering: [topics]. After, convert these notes [paste] into a recap with decisions, action items (owner/date) and open questions.

Monthly Content Calendar

Plan a month of social content.

Create a 4-week content calendar for an insurance agency targeting [audience] in [city]. 3 posts/week across [platforms]. Mix: education, local community, team spotlight, client tips, and one soft CTA per week. Include post ideas and hooks.

Client Newsletter

Write a monthly email newsletter.

Write a client newsletter for [month] with: a seasonal risk tip ([topic]), one coverage explainer, an agency news item [item], and a CTA to [action]. Under 400 words, friendly and skimmable. Include 3 subject lines.

Tip: No coverage guarantees in marketing copy.

Google Review Request

Collect more reviews.

Write 3 short review request messages (text, email, in-person script) for clients after [positive moment]. Include a [link placeholder]. Make it easy and grateful, not pushy.

Tip: Never offer incentives for reviews.

Strategic Plan One-Pager

Set yearly priorities.

Create a one-page strategic plan for my agency: current state [revenue band, staff, lines mix, retention], goals for [year], 3 priorities, key metrics, risks, and quarterly milestones.

Producer Compensation Review

Think through comp structures.

Compare compensation models for producers (salary+bonus, commission split, validation period) given [our context]. Pros/cons table and questions to discuss with an advisor. Do not give legal or tax advice.

Tip: Get HR/legal review before changes.

Carrier Relationship Review

Prepare for a carrier meeting.

Summarize our relationship with [carrier type]: written premium, loss ratio, growth, appetite fit [data]. Create an agenda for our carrier rep meeting, asks, and talking points.